Fercera showroom

A showroom designed as an art gallery: colours & lighting accentuate each product as a piece of art.

Location Zagreb Year 2024 Status completed Photos Marko Mihaljević

Fercera, a new brand from Elektro-Prelog and ascomm, presents a sophisticated showroom combining innovation and quality. This space showcases brands like Jung, Kinnarps, Mennekes, Sonos, and more, offering a unique visitor experience. Modular furniture and adaptable systems allow for easy space reconfiguration. A key feature is a movable panel by Graffiti na gradele and Chez 186. The showroom uses a gallery concept, focusing on clarity and highlighting each product like artwork. Neutral colors and strategic lighting enhance the displays, organized into zones reflecting each brand's identity while maintaining a harmonious overall design.

Interactivity is central, with management systems enabling lighting and curtain control. The space also functions as a workspace, meeting room, and kitchenette, with a hidden cinema room featuring an invisible home audio system. Designed to connect visitors with products deeply, the showroom allows brands to shine.

Contractor: Interijeri ST Tomić
Carpentry: Ar-Area
Lighting: Ledeno doba